Nov 4, 2011

Lucky. Thankful. Humble. Proud.


Michelle and I were going through our client and vendor list—prepping addresses to send Christmas cards and goodies—and we realized that local logo design has been a significant percentage of our workflow this year. While we provide many other creative services, we averaged two to three logos a month. That's quite a lot for such a small team, especially in a market the size of ours. The Parker Brand may be small, but we feel like we pack a punch that's not indicative of our size.

Michelle and I feel very blessed to have helped our clients develop new marks, or update old ones. The real joy has come in the collaboration with our clients. We take pride in the fact that we listen to our clients and put the input they give us to good use. We never blindly go off in a direction without first getting a strong idea of what they want their mark to accomplish. Of course, there's the added bonus of growing relationships with some really great people.

Many times our first set of designs have been approved with very few edit requests. I'll never get used to the way it feels to get that message saying "approved" after only one or two proofs. It's a feeling of pride, to be sure, but it's also humbling. When it really settles on you that your clients trust you... well, that's a powerful thing.

We thought it would be nice to collect the logos we've designed this year in one place. When I see this collection of logos I feel thankful for all of the clients that have hired Parker Brand this year. They've made it possible for us to continue doing the job that we love in the southwest Louisiana community we call home. The clients that trust us keep Michelle and I motivated. Their confidence in our brand pushes us to work harder and get better at what we do.

If we're currently working with you, or have worked with you this year, please accept our sincere thanks. If you have a business, organization, club, or manage an event in southwest Louisiana and you haven't worked with our brand, don't hesitate to contact us. We understand the challenges that small businesses face, and we're here to use our combined creative skills to help those in our area build stronger brands. That's our prime directive. That's all we do. Who knows? If you have a small business in southwest Louisiana maybe we can help you too, and if we can't then we'll help you find someone who can.

-Oran Parker

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