Hello, Ladies!: A Neat Product & Packaging Design That Caught My Eye

For a product to sell it has to get noticed first. Once it's noticed, it can be purchased and used, then if it's really innovative someone will tell someone else about it, etc., etc. We all know how that works. While creating something innovative can really give a product it's legs, but it's the "getting noticed" that really gets those legs moving.

This weekend as I was shopping I noticed a product called "Brushing Beauties" on the shelf of our local "Bed, Bath & Beyond." Why did these little gals grab my eye? Well, not unlike the Pringle's can that I discussed a while back, the Beauties take things that we know (and are often disregarded), then twist them ever-so-slightly so as to cause our brain to question what we're seeing.

Now, these products aren't exactly innovative. They don't solve a problem, or introduce anything new. If anything, they're just scrub-brushes with a really cool paint job. But, that's not a reason for me to fault the company that makes them; quite the opposite. I think the Beauties are great!

The combination of the faces, hair & colors, married to the packing formed into their dresses, really makes them jump out at you in hard contrast to the other items on the shelves. I'm a hard sell, but I instantly found myself trying to think of someone to buy one of these for. In fact, I would have bought all three if I could have justified the purchase (I'm a hard sell). 

In the end, was the product itself that great? No. Would I go back to pick these up for someone? Absolutely! There's no doubt in my mind that someone would be excite to have these... especially if I got the whole set.

The folks behind this product are putting their innovative brain power on the packaging design, and I think it works! I don't imagine that they're trying to change the world here. They just want you to see these brushes, and buy them. It's probably not any heavier than that. If that's the case then I'm going to call this an innovative packaging design win. What are your thoughts?

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Fusion Five's "Social Media 2.0" Is Almost Here!

What's an "Oran?" It's easy to find out. I'm all over the place! See where... Why not share this with your network? Share | "Social Media 2.0" is almost here! Have you sent in your RSVP? Fusion Five, a professional organization in Lake Charles, Louisiana, is hosting a Social Media Summit for Southwest Louisiana professionals. The event, titled "Social Media 2.0" is this Friday, August 27th at the Willis Noland Resource Center (The Chamber) from 2-4 pm. There was a great turn-out for last year's Social Media Summit, and it appears that Fusion Five is preparing for this to be a "standing room only" event, so please make sure you take a moment to RSVP. It was my pleasure to share "My Tweet Story" presentation with the attendees from last year's Social Media Summit. This year I'm really "egg"cited (I know, I know) to share my thoughts on using social media to develop your personal brand in my new presentation, "ID Thy Self: Using Social Media to Build the Brand of You." This is an "egg"cellent (Sorry!) presentation for those who are well versed in using social networks, and it's even better suited for a beginner who is interested in using the tools to step into the spotlight. After this presentation you'll have a better handle on how to identify the things that make you who you are, and learn how to use them to build and manage a strong personal brand... even if you have to break a few eggs in the process. So, what the heck should you be using Linked In for? Make sure you RSVP for the Fusion Five: Social Media 2.0 event to see Becky Girola's presentation, where she'll give us the Linked In low-down! This is sure to be an eye-opener for those of you who have a Linked In profile, but haven't quite put it to work just yet. I'm really looking forward to sharing what I've learned by putting Social Media to work for my personal brand over the past few years, and I know that Becky is pretty pumped as well. This should be a lot of fun for everyone, and a great professional networking opportunity. See you at the social! -Oran

ID Thy Self: Using Social Media to Build the Brand of You

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Social-Lite: An Introduction To Social Media For Small Businesses

I will be presenting Social-Lite: An Introduction To Social Media For Small Businesses to the West Calcasieu Association of Commerce at 11:30 a.m. on Thursday, February 11.

This presentation was a bit challenging because social media is an extremely broad subject, and the time alloted for the presentation is only 30 minutes. I was told to assume that most of my audience would have little to no knowledge on the subject.

I tried to be as lean as I could on the slides because usually they are only there to support what I'm saying to the audience. I decided to add a bit more content to this presentation in the form of pro tips for the note-takers, or for those who may view it online after the event.

The presentation gives an overview of what social media is, how it's grown and what it means to small businesses in general. In trying to distill the content, I focused on 4 aspects of social media marketing; You Tube, Facebook, Twitter and Blogging.

My hope is that this presentation will stimulate business interest in social media marketing in Southwest Louisiana.

To view my other presentations, visit my Creative Services site.