via slideshare.net
You know, in the Southwest Louisiana market, social media is really only just taking hold. While there are businesses who have Facebook pages & Twitter accounts, I've yet to see any one business stand out as having a true, comprehensive plan, or method in place to measure return-on-investment...which brings me to the SlideShare presentation above. If you own a business or work for a company that's dabbling in social media, take a look at the presentation and read it word for word. Get your calendar. Get comfortable with analyzing online data. Start measuring and tracking today.