Showing posts with label Philosophy. Show all posts
Showing posts with label Philosophy. Show all posts

Nov 4, 2011

Lucky. Thankful. Humble. Proud.

P159

Michelle and I were going through our client and vendor list—prepping addresses to send Christmas cards and goodies—and we realized that local logo design has been a significant percentage of our workflow this year. While we provide many other creative services, we averaged two to three logos a month. That's quite a lot for such a small team, especially in a market the size of ours. The Parker Brand may be small, but we feel like we pack a punch that's not indicative of our size.

Michelle and I feel very blessed to have helped our clients develop new marks, or update old ones. The real joy has come in the collaboration with our clients. We take pride in the fact that we listen to our clients and put the input they give us to good use. We never blindly go off in a direction without first getting a strong idea of what they want their mark to accomplish. Of course, there's the added bonus of growing relationships with some really great people.

Many times our first set of designs have been approved with very few edit requests. I'll never get used to the way it feels to get that message saying "approved" after only one or two proofs. It's a feeling of pride, to be sure, but it's also humbling. When it really settles on you that your clients trust you... well, that's a powerful thing.

We thought it would be nice to collect the logos we've designed this year in one place. When I see this collection of logos I feel thankful for all of the clients that have hired Parker Brand this year. They've made it possible for us to continue doing the job that we love in the southwest Louisiana community we call home. The clients that trust us keep Michelle and I motivated. Their confidence in our brand pushes us to work harder and get better at what we do.

If we're currently working with you, or have worked with you this year, please accept our sincere thanks. If you have a business, organization, club, or manage an event in southwest Louisiana and you haven't worked with our brand, don't hesitate to contact us. We understand the challenges that small businesses face, and we're here to use our combined creative skills to help those in our area build stronger brands. That's our prime directive. That's all we do. Who knows? If you have a small business in southwest Louisiana maybe we can help you too, and if we can't then we'll help you find someone who can.

-Oran Parker

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Jan 21, 2011

Play it for your kids. Play it for you. "What I Am"


I stumbled on this while reading one of my favorite blogs, "Skepchick." The post simply stated, "This has been stuck in my head." When you hear that how could you not press play?

So, I did.

Then, I did again.

Then I played it for my kids.

You know, sometimes as adults we tend to get moving in such a hurry that we don't really stop to contemplate who we are, where we're going, or more importantly who we want to be, and where we want to go.

See, just because you're going somewhere doesn't mean it's the right place, and who you are may not be the best you. Sometimes you have to stop, look deep inside yourself, find that center and say, "Hey! Wait a minute... this just isn't who I really am. I'm going to do something different and change things."

I believe it's a noble path, the path of self discovery. When you figure out who you truly are then you can share that with your colleagues, partners, friends, and family. Change can be infectious and motivate others to do the same.

I wrote this down the other day, and it seems to apply here... "You are the coal. You are the shoveler. You are the engine. BE SELF PROPELLED."

You are the engine. You are the change. Figure out who you are, then do something different. -Oran

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Jan 18, 2011

Planning a Kid's Birthday: A Few Advertising Basics


This video has been making the rounds online and I've got to say that I really, really love it.

First off, it's pretty funny, especially if you work in the advertising industry. But, beyond the obvious humor, what I love most is that it really does show you that most of what we do in advertising can be pretty standard. There are rules that seem to apply to planning and promoting any event, large or small.

I think what really gets me the most that there are businesses that put less effort into their marketing and promotions than they would for a child's birthday.

I'm not suggesting that we all go out and offer free pony rides (or whatever the relevant equivalent for your business might be), but I am suggesting that there are some basic actions that can be taken to get the word out (many are very inexpensive) and keep the message moving.

Sure it takes planning,... and money,... and time, but if those kids are any kind of reflection of what an engaged, happy customer might look like, then I'd say it might be worth the effort.

Watch the video. Take notes. Take action.

-Oran
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Sep 15, 2010

Take Five #1: Get Some Perspective

I'm a deliberate person. Not many things happen to me by accident. I'm very honest with my self about the decisions I make, and the actions I take. It is very rare for me to see something that is out of my control, but when I do I'm very conscious of the fact that if I apply myself then I might still affect the situation.

I've been this way for as long as I can remember, and over time I've developed personal systems that have kept me disciplined. I apply these systems to a variety of challenges, both personal and professional. One thing that has always worked for me is making lists. Such a simple thing, but doing this really helps me digest a problem, and come up with a plan that I can apply.

Now, lists can get really long and intricate, turning into mind-maps or outlines, and those can take you down rabbit holes, on to possibilities and solutions you never considered. This is a great method  for problem solving, but it takes time and the ability to stay focused on the problem at hand without straying to far from the source. One way I've learned to break things down is by using a little system that I call "The Hand."
How the Hand Works
Every problem, project or task can be broken down into smaller, digestible pieces. Pretty simple. Gridlock often happens when an individual gets overloaded, and the tasks merge together into an undecipherable mess. What I've learned to do is find the five things that I know I can accomplish and then commit them to memory, just like counting numbers on my fingers. By limiting myself to five I can quickly recall the plan of action that I've put in motion, and set benchmarks for myself to help me make sure I'm following through. This method gives me a gauge to measure my actions against, and at it's simplest it helps me figure out where to start, and where I'm planning on finishing.

To give you a basic rundown of the way I do this, I thought I'd share one particular list that I use to help me start my day. I've used this one for several years, and it's honestly turned into kind of morning ritual for me.
Starting the Day
I've worked very hard to develop a strong mind. This doesn't mean that I think I'm smarter for it. What it means is that I am very aware of what's going on in it. I watch my thoughts carefully. I determined that I didn't want to live a life unaware, so to develop the awareness that I sought I had to first wrestle with my own inner workings. Over time, using the Hand method, I developed a simple outline that I try to work from each day.
  • Roam: I start each morning by allowing my mind to wander, letting thoughts arise as they will, at the same time being very aware of the content. It's hard to do this without controlling them, or allowing one to dominate. This is an excellent exercise in self-awareness. It allows you to sort of be an objective observer of you own inner workings, without forcing thougths into creation, or trying to control the ones that do arise.

    • Reconcile: It is inevitable that some thoughts will be stronger than others. Allowing the mind to roam is the place to start, but reconciling the thoughts, and trying to make sense of the stronger ones is important. I compare this to allowing your eyes to adjust to the dark. Eventually what you're looking at will make some sort of sense. This is where I concern myself with the "why" of what I'm thinking. If a thought arises more than once perhaps it is a track that should be explored.

      • Review: After I've made sense of my roaming, I review the thoughts to see if any of these thoughts were worth writing down? This is where I make a conscious decision to question my own thinking. Not every strong thought is worth bringing out of the mind and into the world. Should I say it, share it, or take an action? Sometimes the answer is "yes", but other times I decided to wait another day to see if the thought recurs. This is a fantastic exercise in self-discovery, where I am able to literally see what is important to, or consuming me.

        • Resolve: Once I've decided that a thought is valid and worth exploring further, then I write it down. I make a note of it, or capture it somewhere (these days it's more likely that I'll put something like this in an Evernote file for quick access). At this point I am saying to myself that this thing is important, and I am committed to doing something about it. Writing it down somewhere strengthens my personal resolve to take action.

          • Right Action: I come up with a plan. Whether these morning reflections are life changing, or simple things, I figure out what my first action step should be. What is the one thing I can do to set a wheel in motion so that these thoughts become things. What good are these thoughts if they don't change you, or your life? Taking action can help make something tangible that we can put our hands on, generating a very clear, physical result. Sometimes the right action is to take no action at all, but rather cultivate more awareness on a particular thing. Of course, the right action could be to come up with another "hand" list for a particular thought. I find this is often the case for me.
            This Hand exercise could also be done at the end of day, especially when the mind in loaded with new information. I personally prefer to reflect in the morning after I've had a chance to sleep. Sleep really helps my mind file away the garbage. If something is important, then it will resurface, and by "roaming" and being aware I'll be able to identify the important things.

            I hope you enjoyed this Hand list. I'd like to hear your thoughts, so please take a minute to coment. I plan to share more "Hand" lists in the future, so if you liked this, then let me know.
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            Sep 3, 2010

            A Simple Question

            These days, it's nothing so see questionnaires or personality profiles passed around by friends on Facebook & Twitter. My radar tunes most of it out, but every now and then someone will post a question that strikes a chord with me. Even then it's got to be something really special for me to stop and answer.

            The Question
            Today, a friend dropped this question into his Facebook feed, "What can we as a country do to ensure that all children grow up to be healthy, productive members of society?" That's a pretty heavy question; one that you should really think about before answering.

            I've always taken my fatherhood very serious, and I feel like I've asked myself this question in one form or another many, many times. I suppose it was because of this that I was compelled to give an answer, albeit off the cuff.
            My Answer
            "I'm not sure what the whole country can do... but if the Constitution remains intact, that's something to start with. If I (as a father) can at least trust that (the Constitution) as a solid, then I have a foundation to try to give my children a chance at being whole, healthy, happy adults.


            Things I try to teach my children are:

            • Encourage them to identify their strengths very early on.
            • Be open to new ideas; try things.
            • Learn how to think about things on a deeper level.
            • Develop fearlessness, or at least try.
            • Be kind, fair & just; develop an internal sense of justice; right & wrong.
            • Figure out what you believe in (this doesn't have to be religion).
            • Defend what is yours.
            • Learn to wait.
            • Learn to act.
            • Learn to help.
            • Be dependable.
            • Protect the weak.
            • Don't take more than you need.
            • Remember that the country is FREE, and truly contemplate what that means.
            Ultimately, I believe it's an individual responsibility.
            I made my children, therefore it is my responsibility to see that they are prepared to live in this country.
            As an adult, I have to first understand things like community, freedom, and justice before I can teach them.

            Basically, I must be a deliberate parent."


            Why I'm Sharing This With You
            This blog, for the most part, focuses on things that I'm interested in, ranging from art & creativity, to comic books & entertainment. I've always carried the tagline, "The Creative Goods + A Decent Dose of Truth." Well, that's what this is gang... a decent dose of truth... Parker Brand style.

            I'd like to share more of these thoughts with you from time-to-time, but I'd like to hear what you think first. Is this something that those who frequent this feed would be interested in, or do you just stop by for the pictures and such. This blog is your door to my brand, so I want it to be something that this community will enjoy and appreciate. I do want to put out an honest signal though, and sharing my thoughts on living, working and playing are a part of that.

            Thank you for your time and feedback. -OP

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            Jul 19, 2010

            "Third Eye" More 90's Sketchy Weirdness


            1995 to 2000 were really weird times for me. I was going through some pretty heavy things, becoming a Dad, and figuring out what kind of man I was going to be. Looking back through my old pre-millennium sketch books reminds me of all the deep philosophy, religion and mysticism that I was feeding my brain. Looking at myself a decade later, I can definitely see how much of what I put in my head has defined me today. Pretty groovy stuff.
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